The Pack is an all-women running movement that seeks to create a safe and inclusive space for female athletes. Founded in Johannesburg in 2017, this brand unites women in the love of fitness with their weekly middle-distance runs that take place in Johannesburg and Cape Town. 


In preparation for their launch, we were tasked with giving their brand an identity that later proved to be instrumental in landing them sponsorship opportunities with some of the world’s biggest brands - namely Nike, Red Bull, Totalsports and Superbalist. Following the success of the branding exercise, we continue to support the brand, developing events collateral, digital media, social publicity and advertising.


© 2019 by Match Point