Bloom Coffee is a specialty coffee shop with a focus on building meaningful business opportunities for entrepreneurs. Located in Parkhurst, Johannesburg, Bloom required a robust go-to market strategy that would effectively tell its brand story as a progressive player in the coffee industry.
For Bloom’s January 2019 launch, we were responsible for the full brand remit, from marketing strategy to brand and visual identities for all development components. The strategy was designed to excite and create awareness in the identified consumer circles and ultimately position Bloom as the preferred choice.
With a strong focus on social media and digital, we have grown the brand to a combined following of 4000+ users since launch and see continued in-store foot traffic and patronage as a result.